A complete rebrand and rebuild from Ace Team Hawaii to Mie Luxury Homes, a luxury real estate website for Mie Tajima, a bilingual luxury property specialist serving Oahu's most prestigious neighborhoods. Built on WordPress with Elementor, Pro Elements, and the Houzez real estate theme, the site features luxury listings, neighborhood hub pages, agent branding, testimonials, and a market insights blog — migrated from development to a new live domain with full brand identity transformation.
Mie Luxury Homes — Luxury Real Estate Website for Oahu
Overview
Mie Luxury Homes is the rebranded luxury real estate presence for Mie Tajima, a bilingual (English/Japanese) luxury property specialist with Real Broker, LLC, previously operating under Ace Team Hawaii. The project involved building an entirely new luxury real estate website from the ground up — referencing premium real estate sites like Hawaii Living and Tracy Allen Hawaii — focused exclusively on high-end Oahu listings, with a full brand identity transformation, neighborhood-focused content architecture, and a complete migration from development to a new live domain.
The Challenge
The project required translating a personal luxury real estate brand into a polished, conversion-focused website while managing a full rebrand mid-project. Key challenges included:
- Building a luxury-focused real estate site on the Houzez theme while overriding its default styling with custom Elementor global styles matching the Mie Luxury Homes brand identity
- Structuring the site around Oahu's most prestigious neighborhoods — Diamond Head, Kahala, Waialae Iki, Portlock, Kakaako, Ward Village, and Ala Moana — with dedicated hub and area pages
- Migrating the entire site from the development domain to a new live domain mid-build, including a complete branding swap from Ace Team Hawaii to Mie Luxury Homes
- Importing and curating existing property listings from the old Ace Team Hawaii website while removing demo content
- Designing a bilingual-ready, luxury-tier visual identity using ocean blues, elegant gold, and warm neutral tones with serif and sans-serif font pairing
Scope of Work
The site was built across 9 core pages plus supporting templates:
- Home — Luxury-focused headline, featured neighborhoods, and buyer/seller CTAs
- About — Mie Tajima's professional biography and positioning as Oahu's local luxury specialist
- Luxury Listings — High-end property listings with premium photography and lifestyle-driven descriptions
- Sell With Me — Listing strategy, pricing approach, and white-glove seller service
- Buy With Me — Buyer guidance covering private tours, local insight, and concierge-level service
- Neighborhoods — Hub page covering Kahala, Hawaii Kai, Portlock, Ward Village, Kakaako, Ala Moana, Waialae Iki, and Diamond Head
- Testimonials — Client testimonial section for future reviews
- Market Insights (Blog) — Local market updates and neighborhood trend content
- Contact — Simple, polished contact page with consultation scheduling
Development Process
Environment Setup & Theme Configuration
Required plugins were installed and configured including Elementor, Pro Elements, and JegKit. Core pages were created and the navigation, front page assignment, and site identity were set up. Elementor global styles were configured to override the Houzez real estate theme's default colors, fonts, typography, and button styles — establishing the Mie Luxury Homes brand identity from the foundation up. Header and footer templates were designed and refined across multiple sessions for full responsiveness.
Page Design & Content Build-Out
Core pages were designed and made responsive in stages — Contact, About, Team, and Listings first, followed by a property page header matching the main site design. A Team page was added with corresponding navigation updates. Property and blog loop item templates were created for homepage integration.
Brand Migration & Domain Switch
The site was migrated from the development environment to the new live domain, mieluxuryhomes.com. The full brand identity was updated across the site — site title, logo, favicon, client images, and all related branding assets transitioned from Ace Team Hawaii to Mie Luxury Homes. All client-provided content was applied across pages including header and footer sections, with responsiveness improved across devices throughout the transition.
Listings & Neighborhood Pages
Selected property listings were imported from the previous Ace Team Hawaii website and demo properties were removed. The Listings page was redesigned for improved responsiveness and UX consistency. The property page header and details page styling were redesigned to match the main site. A new agent profile featuring Mie's details was added to property detail pages. Neighborhoods and Testimonials pages were designed and built as new responsive pages, along with dedicated Buy and Sell pages.
Content & Branding Finalization
Generated testimonial and review content was added for initial Mie Luxury Homes branding ahead of real client reviews. Blog archive and single blog post templates were created to support the Market Insights content strategy. The Home, Neighborhood, and Testimonial pages received final design and content updates aligned with the finalized brand direction.
Key Features
- Full Brand Migration — Complete rebrand from Ace Team Hawaii to Mie Luxury Homes mid-project, including domain migration
- Houzez Theme with Custom Elementor Styling — Real estate theme foundation overridden with a fully custom luxury brand design system
- Neighborhood-Focused Architecture — Dedicated hub page covering 8 prestigious Oahu neighborhoods
- Imported Legacy Listings — Curated property listings carried over from the previous Ace Team Hawaii site
- Bilingual-Ready Luxury Brand Identity — Ocean blue, gold, and neutral palette with serif/sans-serif font pairing
- Dedicated Buy & Sell Pages — Distinct conversion paths for buyers and sellers with concierge-level positioning
- Market Insights Blog — Blog archive and single post templates supporting ongoing market content
- Custom Agent Profile — Mie Tajima's profile integrated into property detail pages
- Full Responsiveness — All pages refined across devices throughout multiple development sessions
Result
A fully rebranded, live luxury real estate website for Mie Luxury Homes — built on Houzez with a custom Elementor design system, structured around Oahu's premier luxury neighborhoods, populated with imported legacy listings and curated content, and successfully migrated from development to a new live domain with a complete brand identity transformation from Ace Team Hawaii.